Social Media Optimization
Enter the social hub and make your presence felt
Business is now personal. The question to ask yourself is not whether your business should be on Social Media, but when your business should be on Social Media, And the answer is - Now!
According to recent reports, there are about 1.7 Bn users on Facebook, 1 Bn on YouTube, 450 Mn on LinkedIn, 400Mn on Instagram, 320 Mn on Twitter, and these numbers are growing. The opportunity for you to reach out to existing and potential customers is endless.
At Ashka Digital World we understand social media and follow the developments in a fast changing world. We devise detailed Social Media strategies directed towards establishing and promoting your brand on social networks and enhancing the reach, reputation and presence of your business. As your partner for social media marketing services, Ashka Digital World focuses on getting the right people to your brand’s community and generate conversations for your brand.
Why do you need Social Media Optimization?
- Irrespective of the fact that you may or may not be on Social Media, conversations about your business are already happening
- The credibility of Word of mouth is higher and stronger than advertising
- You can create a personal connection with your customers which brings loyalty
- You can communicate with your customers which will enhance their brand experience
- You can achieve better viral reach through discussions, recommendations, shares etc.
- Social Media is a platform used for negative feedback and you have an opportunity to show you care
Targeting the Right Audience
Understanding the audience type is the biggest challenge in Social Media Optimization. We are experts in engaging the right audiences following themes pattern. Our user segmentation analysis combines demographics of age, gender and location with insights into interest areas, designation, and merchandising habits, helping us define the patterns to identify the right audience for your brand. Our strategic approach encapsulates studying your competitor’s market on various social media platforms.
Identifying the Right Platform
Shooting an arrow in the dark may not always be the best option. We help you prioritize social media platforms where your user frequency is adequate. We help you decide best options from the plethora of social media platforms available.
After we finalize the social media strategy with you, our social media experts help manage your social media profiles. Our innovative and creative approach helps get you maximum user engagement and builds your brands credibility. With our network of social media influencers, we amplify the buzz around your business on the right channels.
We share detailed analysis on social media campaigns and various on-going activities for better understanding of how your campaigns are doing. Our online live dashboards allow you to monitor your brand across multiple platforms. Constantly monitoring the campaigns allows us to optimize the messaging and platforms for best business results.