Xiaomi Mi Play launch: how this company has read the mind of Indian customerTechnology 

Xiaomi Mi Play launch: how this company has read the mind of Indian customer

Xiaomi Mi Play

Chinese smartphone maker Xiaomi launched its last year’s smartphone on December 24. The big feature of Xiaomi Mi Play is that the phone comes with the latest trend water drop, water drop notch, which means this is a bit more recent design specimen. Gradient is the finish in this phone and it sure looks great. Recently launched Realme, Honor, Asus phones also come with similar gradient finish.

As far as specification is concerned, this phone comes with Mi Play full HD + display. I.e. 3x better display than Normal HD If the screen size is 5.84 inches, then it will not be called a huge handset nor is it too small. In order to make the display even better, water drop is included in this.

This is the trend of nowadays. By the way, top-notch was being constantly being made smaller and the screen was getting bigger, but now the water nock display is different. At first, where many sensors, flash etc. were given above, it is not so in the water niche display. Actually, there are all censors and earpieces in it, but they have been hidden so that the display does not look bad. This is the reason why such phones are being considered better for designing.

As far as hardware is concerned, this phone has a 2.3GHz octa core MediaTek Helio P35 12nm processor. Also, Turbo Graphics is GPU. This phone comes with 10 GB free data which will be available every month for a year.

There are dual cameras in the backside, 4 GB RAM and 64 GB internal memory which can be increased to 256 GB. The back camera is with 12 and 2 megapixel sensors and the front camera with a sensor of 8 megapixels. And it has a 3000 mAh power battery.

The phone has been launched in the range of 1099 Chinese Yuan (11000 rupees).

Xiaomi has grown in India in the last 4 years and it is worth seeing. The company came to the Indian market with the status of a Chinese smartphone maker and is now India’s second largest smartphone company. The company’s strategy has changed a lot in the past few years. But there were some important reasons behind the success of this company, so that it captured the pulse of Indian peers.

1.) Most Different FEATURES:

Xiaomi launched its first phone in India in July 2014. This phone was MI 3. It had already been launched in China, but a lot of time had passed since it came to India. Launching the phone, the company had given a different kind of smartphone to the Indian market, which was also pretty cheap, battery life was very good, and it was removed by the lack of Micromax smartphones. In the first year, Chaoo had again removed eight products within a year. And with some new features in every phone, Xiaomi gave the best products.

Like the Xiaomi Redmi Note 4G was a 4G phone coming with very good features at very cheap prices. At that time when Geo was not launched in India and 4G phones at that time was a great option. Mi Pad came in, which was a copy of the Apple iPad, and exactly the same way with Lux was better features. Mi 4, Mi 4i, Redmi note 4, note 5, Mi A1, Redmi note 5 pro, Note 6 Something new came in all. If you want to be the best camera, you need to have an operating system update, if you have a dual camera, if you have tried to separate something from the battery in the back of the battery backup, even if it does not seem to be different in appearance and work, but At least on paper specification looks great, and this is why Xiaomi has established his good market share.

2.) Year-by-year price is unmatched:

When Xiaomi sold his first model Mi3 in India in July 2014, then the model had so much advantage that he had joined the list of the best-seller smartphones of the year. The flipkart website’s server crashed. More than 1 million Mi3 phones were sold in India within just 6 months.

Xiaomi kept the price of his phones low on the same lines. Except Mi Mix2, since the beginning, any of Xiaomi handsets have not been worth more than 15000. The one who has got a discount on it. Xiaomi started reducing the cost of its top end device in India. Like Mi 4 and after that the Mi 4i came just a few days after the 2000 rupees discount was launched, which Indians liked quite a lot. Simultaneously, the system of flash cell, coupon codes etc. also worked to increase the company’s popularity.

In addition to importing prices to keep the price low, the assembly started the assembly right here and after that the entire manufacturing machine was made. Today, two of the company’s manufacturing plants are located in Shree City Indrapradesh. 95 percent of the smartphones found in India are similar.

3.) Chart of Marketing:

Xiaomi Ekalawana can be called a company that had spent the least amount of marketing in the first round. Hugo Barra’s three important strategies came in. The first was the flash cell, whose concept was seen by Indians for the first time. ‘10,000 handsets were sold in 3 seconds’ Such reports attracted a lot of people. The second strategy was free service, free accessories and discount offers that came with almost every phone in Xiaomi. Today, Xiaomi Play also comes with 10GB free data. Anyway, if you find something free, it is good that such strategy of Xiaomi also came to work.

The third and most important is social media marketing. Several types of contests were started on Facebook before the launch of the phone. People were made aware that they were playing a game.

These contests of Xiaomi came in very handy and people started visiting Xiaomi’s websites at the time of the cell. Early Access Slot is also given to people who have the opportunity to shop quickly with the cell. Flash sales and Facebook marketing were so successful that the expenses on Xiaomi’s advertising were greatly reduced. For a new company, such a big marketing strategy came with Risk, but it has a lot of advantage.

Now Xiaomi has started spending more money on marketing and this has led to the company increasing its market share too.

4.) Collision with local company:

In its first year in the first year, Xiaomi Company had added its name to the list of top 10 smartphone makers in India, but it was at number 7.

The biggest difficulty for Xiaomi with 3% market share was to leave Indian smartphone makers behind. In 1 year, the company had dropped 8 models in India, which included an iPad and 7 smartphones. These smartphones of Xiaomi became Micromax’s biggest competitor in the mid-range segment. The reason was also because the look and design of the smartphones in Xiaomi was much better than the look and design of Micromax.

Micromax became popular in India because it brought the smartphone for the first time cheaply for many people, but Xiaomi had a new way of wooing low-priced users. Xiaomi made its handset quite attractive as well as low prices and new features. The Social Media Strategy of Xiaomi also came in handy which Indians felt breathtaking.

Now Alam is that Xiaomi is India’s second largest smartphone making brand after Samsung and it is very popular in the country.

5.) The magic of the accessories:

Xiaomi Accessories

Any company’s accessories work to increase its popularity and it also happens with Xiaomi. The company’s USB LED light, fan and wrist band were very popular. In the flash cell, there was a strategy of Xiaomi in which the company used to sell many accessories with every flash cell for 1 rupee. It was specially done with the fitness band, where a 1000 rupee fitness band was said to be given in rupees 1. However, I did not find anyone in my life, but all used to try it. Xiaomi is still giving accessories such as travel bag and selfie stick. Now think of what it means to sell a suitcase for a tech company, it is just a matter of raising the brand. Just like Tata cannot buy a car, but there are thousands of buyers of Tata salt.

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